Alexa Kim

Product Innovation + Strategy

through Human-Centered Design and Research

Engagements at:
Design DirectorDirector, UX Strategy & DesignDirector, UX DesignSenior Art DirectorSenior Product DesignerSenior Art DirectorPrinciple Product DesignDesign StrategistExperience StrategyLead UX DesignHead of Brand & DesignLead UX Design & ResearchCo-Founder & Head of Design
Clients include:
Led MVP research & design of healthcare data mgmt platform
Led custom interactive design of Social Media business channel Led redesign of AIG.comLed refresh of AHA brand campaignLed MVP Cost-savings Enterprise platform design Supported redesign of Bayer.comLed custom interactive design of Social Media business channel Led microsite of Bosch energy savings productsSupported Coca-cola.com redesign pitch workSupported Colgate.com redesign pitch workLed custom interactive design of Social Media business channel Led redesign of Disneyweddings.com Led custom interactive design of Social Media business channel Supported redesign of SCE.comSupported espn.com redesign pitch Pitch work of Fandango.com designLed Digital Design TransformationSupported design of Gordon Ramsay Hell’s KitchenLed redesign of G4TV.comSupported design of GS wealth management siteSupported gucci.com redesign pitch workLed microsite design of HK newly launched productsLed branding of newly formed trust for Ireland western region locationsLed microsite design of HP newly launched productsLed microsite of Intel newly released productsLed nation-wide campaign of the airportLed design of tangential site of Levis for womenLed Design of Bing.com; Supported redesign of microsoft.comRedesign of College of Professional Studies (CPS) websiteLed redesign of parsons.comLed MVP redesign of pens.com in Ireland, UK, AustraliaLed Enterprise mobile tablet app designLed redesign of RDAIreland.orgLed sprint.com design pitch workSupported redesign of toyota.comLed redesign of Visa.com; brand steward of visa.comLed creation of digital/offsite campaign of race in Ireland
Educated at:
Bachelor of Fine Arts: Major in Graphic Design, Minor in Video ArtExecutive Education Certification in Strategy and Innovation Track UX Master Certificate: 15 courses in Management, Research & Interaction2 courses in UX Research Change Management CertificateValue Proposition Design; Business Model Design CertificateSAFe in Lean Portfolio Management (LPM) CertificateDesign Thinking Workshop Facilitation Certificate
Capability in:
Product & Service DesignUI & Interaction & Visual DesignInformation ArchitectureUX Maturity ModelUX Team DevelopmentGenerative & Evaluative ResearchCustomer & Employee ExperienceOrg Change ManagementLean ProductUX Decision FrameworksSAFe & Scrum AgileDesign SystemExperience MappingValue Proposition DesignUX & Brand StrategyDesign ThinkingStrategy FrameworksInnovation ProcessMVP DevelopmentQualitative & Quantitative ResearchBehavioral & Attitudinal ResearchDiscoveryDigital AnalyticsUsability TestingProduct & UX RoadmappingPrioritization FrameworksUX Workshop DevelopmentConsensus Building ActivitiesAssumption MappingPersona DevelopmentProcess Design